Ok, well nothing is really hiding in your Natural or Naturally Based products, but it made you look at this post, right?
So, please allow me to share why I wanted to get you to look. We live in a time where consumers have more access to information than ever before. Sadly, much of that info is designed to create hype and angst.
The question that could be and often is asked is:
If it is natural, or naturally based, what's with all the long very chemical looking words? Why doesn't it just say Sugar, Twigs, Berries, Leaves, etc. Kinda like that Bryer's Ice Cream commercial from a few years back, the one with the kids trying to read the ingredient labels of 'less natural' ice creams, and then read milk, eggs, sugar, cream on the Bryer's label. It really made you think, didn't it?
It is great media, but not entirely accurate. Milk, Sugar, Cream, and Eggs have so many more ingredients in them if you look below the surface. Just because a label has big long words that your eyes can't read, your brain can't remember, and your mouth can't pronounce, does not mean they aren't natural as well. Of course not all of those words are natural, but everything on this planet is, at its base, made up of chemicals, molecules, and polymers. Yes, even trees, fruit and everything that grows.
Let's take a look at the all natural egg for instance. On labels, the ingredient list will say eggs, and that is not a false or misleading statement. You could say that the ingredients in eggs are: Water, Amino Acids, Fatty Acids, Sugars, Color,Flavors, Shell.
However, if you listed the actual elements that make up eggs, the all natural, straight from the chicken kind of eggs, you would list the ingredients as: Water, Glutamic Acid, Aspartic Acid, Valine, Arginine, Leucine, Lysine, Serine, Phenylalanine, Alanine, Isoleucine, Proline, Tyrosine, Threonine, Glycine, Histidine, Methionine, Cystine, Tryptophan, Octadecenoic Acid, Hexadecanoic Acid, Octadecanoic Acid, Eicosatetraenoic Acid, Eicosanoic Acid, Docosanoic Acid, Docecanoic Acid, Tetracosanoic Acid, Octanoic Acid, Decanoic Acid, Dodecanoic Acid, Tetradecanoic Acid, Pentadecanoic Acid, Heptadecanoic Acid, Tetradecenoic Acid, Hexadecenoic Acid, Eicosenoic Acid, Docosenoic Acid, Omega-6 Fatty Acid, Octadecadienic Acid, Omega-3 Fatty Acid, Octadecatrienoic Acid, Eicosapentaenoic Acid (EPA), Dococahexaenoic Acid (DHA), Glucose, Sucrose, Fructose, Lactose, Maltose, Galactose, E160c, E160a, E306, E101, Phenylacetaldehyde, Dodeca-2-Enal, Hepta-2-Enal, Hexadecanal, Octadecanal, Pentan-s-one, Butan-2-one, Acetaldeyde, Formaldehyde, Acetone, E170, Benzene, Benzene Derivatives, Esters, Furans, Sulfur compounds, Terpenes.
Still the same right out go the chicken, unadulterated egg. But what list seems more natural and wholesome? Right the first short list does, but the second isn't any less natural,
One might think that since we are talking about an animal, or something from an animal, it makes sense that there is so much complexity. Well, let's do the same exercise with Blueberries. All Natural, grown in nature, wholesome, pick em' and eat em', Blueberries. You could say that Blueberries contain these ingredients: Water, Sugar, Amino Acids, Fatty Acids, Color, Flavor, Fresh air.
When we take a deeper look at the ingredients that make up that short list of ingredients we come up with: Water, Fructose, Glucose, Sucrose, Fiber E460, Glutamic Acid, Aspartic Acid, Leucine, Arginine, Alanine, Valine, Glycine, Proline, Isoleucine, Serine, Threonine, Phenylalanine, Lysine, Methionine, Tyrosine, Histidine, Cystine, Tryprophan, Omega-6 Fatty Acid, Linoleic Acid, Omega-3 fatty acid, Linolenic Acid, Oleic Acid, Palmitic Acid, Stearic Acid, Palmitoleic Acid, Ash, Phytosterols, Oxalic Acid, E300, E306 (tocopherol), Thiamin, E163a, E163b, E163e, E163f, E160a, Ethyl Ethanoate, 3-methyl Butyraldehyde, 2-methyl Butyraldehyde, Pentanal, Methylbutyrate, Octene, Hexanal, Decanal, 3-Carene, Limonene, Styrene, Nonane, Ethyl-3-methylbutanoate, Non -1-Ene, Hexan-2-one, Hydroxylinalool, linalool, Terpinyl Acetate, Carypphyllene, Alpha-Terpineol, Alpha-Terpinene, 1,8 Cineole, Citral, Benzaldehyde, Methylparaben, 1510, E300, E440, E421, and E941, E948, E290.
Quite the list again, isn't it?
When we put the simple ingredients back in where they head up the different categories, we get a list that looks like this: Water,Sugars: (Fructose, Glucose, Sucrose, Fiber E460), Amino Acids: (Glutamic Acid, Aspartic Acid, Leucine, Arginine, Alanine, Valine, Glycine, Proline, Isoleucine, Serine, Threonine, Phenylalanine, Lysine, Methionine, Tyrosine, Histidine, Cystine, Tryprophan), Fatty Acids: (Omega-6 Fatty Acid, Linoleic Acid, Omega-3 fatty acid, Linolenic Acid, Oleic Acid, Palmitic Acid, Stearic Acid, Palmitoleic Acid, Ash, Phytosterols, Oxalic Acid, E300, E306 (tocopherol), Thiamin, Colors; (E163a, E163b, E163e, E163f, E160a), Flavors; (Ethyl Ethanoate, 3-methyl Butyraldehyde, 2-methyl Butyraldehyde, Pentanal, Methylbutyrate, Octene, Hexanal, Decanal, 3-Carene, Limonene, Styrene, Nonane, Ethyl-3-methylbutanoate, Non -1-Ene, Hexan-2-one, Hydroxylinalool, linalool, Terpinyl Acetate, Carypphyllene, Alpha-Terpineol, Alpha-Terpinene, 1,8 Cineole, Citral, Benzaldehyde, Methylparaben, 1510, E300, E440, E421, and Fresh Air;(E941, E948, E290)
Even Fresh air has chemical ingredient listings! Cray Cray, right?
Again, we live in a time where we have way more access to information than at any other time in history. The internet, social media, and all the digital sites, have something to share with you that is designed to create opinions and influence you in some way. Yes, even my blog. What my goal is is to help you come to terms with terms and give you some insight to look closely at the hype and know that all is not what it may seem. That can be the case in both pro and con type arguments.
When it comes to your products, do you look at labels and think, "Holy Moly, that is a long list of things in that bottle!" Remember, Eggs and Blueberries have really long lists when full disclosure is practiced as well. Or do you not look and hope for the best. Maybe you take someones word for it?
In this day and age, when we are more conscientious than ever before about what we are putting in and on our bodies, knowledge is power. Knowing the TRUE FACTS, not propaganda, not alternate facts, is so important, and can be very elusive. So how do you know what is good and accurate information and what is a big pile of BS? The ones perpetuating the BS hope that you can't discern the difference. You have the responsibility of vetting information as it comes to you,
I'm not saying that using better, healthier, more natural products isn't worth it. It is totally worth the effort. What I am saying is be sure that you are gathering info, and don't just take anyones word for it, especially on social media, or crowd sourced sites where anyone can add input, It takes some sleuthing, or at the very least finding a voice that you can trust.
I've learned that there are essentially 2 types of people in the world. There are those who will make decisions based on opinion and miss out on great things, or gaining knowledge, effectively shunning innovation for the security of nostalgia and the status quo. Then there are those who make decisions based on what they find and experience on their own, favoring new and progressive avenues that aren't based in fear and negative what ifs. With all the information at your fingertips, it is quick and easy to gather supportive or discrediting information. It is all just a few key strokes away from you,
To prove the above statement, here is the link to the source article of all the science-y ingredients in eggs and blueberries that I have listed above. Click Here to Read the Article.
When you look at the label on the bottle of shampoo in your shower, or in the store, it is really hard to know what is good and bad, safe or potentially hazardous. That's why you have me! I'm here to help cut through the noise and provide some insight for you. That question above, What's In Your Shampoo? is a link to my book about the ingredients in my favorite hair care products. If you want an objective look at alternative ingredients, that are healthier, and a perfect balance of Science and Nature, check the book out.
There are new and wonderful advances happening all the time. Happening at an ever faster pace, too. When something is new, that doesn't mean it isn't better. Chances are pretty great that is not understood by those who try to say it is not better. You have the ability, and the responsibility to get to the facts and the know what is just more hype.
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